How SEO Helps To Boost Our Website Performance & Visibility?

In the ever changing digital world having a website isn’t enough. The key to success is how visible your website is to your target audience. SEO is a powerful tool that can boost your website’s performance and visibility so it’s a must have in your digital marketing strategy. But how does SEO work and how can it help your business? What is SEO? SEO is the practice of optimising your website to rank higher in search engine results pages (SERPs). By using targeted keywords, improving site structure and creating high quality content SEO helps search engines understand your website’s relevance to users search queries. This means better rankings, more organic traffic and ultimately better business results. How SEO Boosts Website Performance SEO isn’t just about ranking higher in SERPs; it also affects your website’s performance. Here’s how: Better User Experience: A big part of SEO is optimising your website’s usability. This includes page load speeds, mobile-friendliness and navigati...